MDIA 4902 Blog Assignment #8

The final paper gave me a good opportunity to examine a form of social media that is becoming increasingly popular, Reddit. I spend a lot of time on Reddit, and to look at it as a marketing environment was really interesting. I think that it is certainly possible for the site to be used as a marketing tool, but the unique community surrounding it makes doing as a difficult task.

MDIA 4902 Blog Assignment #7

My vote for the favorite module this semester would have to be Module 7, The Longtail.I like this topic because it has so many different applications to the media world even beyond social media. It is a very true model of media production in its depiction of a few majorly successful producers against a much more diverse niche market.

MDIA 4902 Blog Assignment #6

In this course I've learned a lot more about the theory of applying social media to advertising and marketing. I have always had a practical hands-on perspective of social media but I had never previously looked into the studies being conducted on its usage and how people are applying to their businesses. The lesson on the long-tail was a good reminder of something I had previously learned in Business of Media but this class put it in the social media perspective and that was certainly interesting to learn about. Prior to this class I really didn't know anything about the dotcom bubble in the early 2000s so studying that was enlightening. It definitely has implications in today's market with the rise of social media companies. I like this class how it is, it offers a variety of information about social media. Given the rapidly changing nature of the industry I think it's great to get a broad sense of what's going on and how people are using it.

MDIA 4902 Blog Assignment #5

http://www.smh.com.au/technology/technology-news/trolls-or-criminals-uk-law-wrestles-with-social-media-20121016-27nrq.html

MDIA 4902 Blog Assignment #4

If I were to open a store I would definitely do an online store rather than a brick and mortar store. Brick and mortar stores have an advantage over online stores in that they can meet a pressing need more easily. Online sales take a lot longer to arrive. Brick and mortar stores also have the benefit of direct human contact, so if a customer is uncertain about a product there is someone there to discuss it. Online stores have the advantage of convenience. They're incredibly easy to use and it's great to be able to buy what you need without leaving the home, as long as you don't need it immediately. Online stores also have the advantage of a low overhead - from the ownership perspective. You can keep a smaller staff and a smaller inventory compared to a brick and mortar store. Brick and mortar stores are here to stay. They often serve a different purpose than online stores can provide, especially with food products or things that people want to see and try out before they purchase.

MDIA 4902 Blog Assignment #3

In order to make my blog more marketable there are a few things that I would do. First off, my blog is really scatter brained at the moment, there is little to no continuity to the content and the average reader is not going to find that appealing. So, I would first organize my content better and set a plan to make more consistent content. As it stands right now, my blog does not have much use for readers - this is the most pressing issue. Second, I would link my blog to my Facebook and other social media sites in order to create more exposure and draw in viewers. By connecting my social media sites, anyone who would have any interest one of my accounts could be directed to my blog and therefore it would increase the traffic to my site. Third, my titles would include more "buzzwords" in order to be more relevant to web searches. By using key terms that people often search using search engines my posts would show up with more relevance to what whatever topic the person is researching, and then they would be more likely to visit my blog.

MDIA 4902 Blog Entry #2

Picture from: http://www.jeffbullas.com/2011/11/28/social-media-marketing-10-inspiring-infographics/