MDIA 4902 Blog Assignment #4

If I were to open a store I would definitely do an online store rather than a brick and mortar store. Brick and mortar stores have an advantage over online stores in that they can meet a pressing need more easily. Online sales take a lot longer to arrive. Brick and mortar stores also have the benefit of direct human contact, so if a customer is uncertain about a product there is someone there to discuss it. Online stores have the advantage of convenience. They're incredibly easy to use and it's great to be able to buy what you need without leaving the home, as long as you don't need it immediately. Online stores also have the advantage of a low overhead - from the ownership perspective. You can keep a smaller staff and a smaller inventory compared to a brick and mortar store. Brick and mortar stores are here to stay. They often serve a different purpose than online stores can provide, especially with food products or things that people want to see and try out before they purchase.